“I just finished reading your article on Networking in the Marketer. I really enjoyed your approach and have a similar philosophy. I was glad to learn I was not alone.”

Ellen Talley with The New Patcraft & Designweave wrote me this note in response to the article entitled ‘Rethink Networking’ that was published in the February edition of Marketer. Let me reinforce that Ellen and I are nowhere near alone in this approach to networking.

I have known business development people that seem to know everyone, yet when it comes to bringing work in the door, they failed miserably. The reality is that networking is about helping other people, developing relationships that benefit and build up. Those that embrace this philosophy excel at networking. Thank you Ellen for your comments, and trust me, you are part of a large and successful group of people.