I sat in my office this morning writing down a list of what makes our company different from our competitors. After a couple of minutes writing things like “quality, rapid response, and expertise in…” I quickly realized that I wasn’t writing down anything that truly differentiated us from our competition… or Visa, AOL, or HP [...]
Posts Tagged ‘Tim Klabunde’
Social Media as a Marketing Tool
Frank Casale of The Outsourcing Institute sent me a great Wall Street Journal article this weekend entitled “How Facebook Ruins Friendships.” It was informative and humorous, but what I found most interesting were the social media tools at the bottom of the page: Facebook, Twitter, LinkedIn, Digg, etc… While it is ironic that an article [...]
Marketing Handbook
Following up from last week’s post Moments several of you have asked about the book I mentioned. The book is called the Marketing Handbook and it is a multi-author book on marketing professional services published by BNI Building News. I wrote the section of the book on Client Relationship Management and lead tracking. If you [...]
Moments
There are fleeting moments in life that we rarely think twice about, until we look back and see that they are a part of our greatest successes. When I took the responsibility of dropping my son off at Kindergarten this past year I thought I had taken on an extra “thing” to do. However, I [...]
Return the Favor
Has someone ever helped you to the point that you sat at your desk and tried to think up ways to return the favor? One such time happened for me in 2006 when a friend worked to get me on a team for a major project that resulted in an $800,000 contract from my company. [...]
The Best Unknown Websites – PART 2
It was great to have several thousand people stop by the other week to check out the first part of this series, The Best Unknown Websites. As I noted in the previous post, it seems that every week I am telling someone else about one of my favorite little known websites, so this week I [...]
