In an effort to explain what Cofebuz is all about I have recently added the following description to the sidebar here at Cofebuz.com: Relationships are the foundation of success in business and in life. Cofebuz is dedicated to creating and maintaining the relationships that build companies and individuals. It is my hope that through Cofebuz [...]
Posts Tagged ‘The Business Edge’
The Intrinsic Value of Your Network
Mel Lester of The Business Edge recently wrote a great post on the intrinsic value of your network on his E-Quip Blog. Here is a small sampling of what he had to say: ”So now when I’m helping my clients improve their business development process or providing sales training or speaking at a conference on [...]
Build Business 2008: Marketing the Experience
Marketing the Experience Speaker: Mel Lester – The Business Edge Favorite Quote from the Session: “Marketing should be centered on providing value to potential clients, not inward focused or ‘selling’” Key Takeaways Focus on the client, not yourself Our goal should be to make every encounter with a client or potential client a positive experience [...]
