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	<title>cofebuz &#187; Survival Strategies</title>
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	<description>Building Business though Networking: a New Way of Thinking about Relationships</description>
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		<title>Survival Strategies &#8211; Marketer Article</title>
		<link>http://www.cofebuz.com/2008/05/19/survival-strategies-marketer-article/</link>
		<comments>http://www.cofebuz.com/2008/05/19/survival-strategies-marketer-article/#comments</comments>
		<pubDate>Mon, 19 May 2008 11:44:29 +0000</pubDate>
		<dc:creator>Tim Klabunde</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Harlan Hallquist]]></category>
		<category><![CDATA[J. Rossi]]></category>
		<category><![CDATA[Marketer]]></category>
		<category><![CDATA[Randy Pollock]]></category>
		<category><![CDATA[SMPS]]></category>
		<category><![CDATA[Survival Strategies]]></category>

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		<description><![CDATA[In my recent posting Survival Strategies for 2008 (and Beyond) I provided a quick excerpt on Randy Pollock&#8217;s article in the April edition of Marketer on “Making the Most of an Economic Downturn.” Over the past week I have heard from many of you that wanted to read the article in its entirety. I was able to connect [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://None"></a><img class="alignnone size-medium wp-image-67 alignright" style="float:right;" src="http://cofebuz.files.wordpress.com/2008/05/marketer.jpg?w=200" alt="" width="200" height="261" />In my recent posting <a title="Permanent Link to " rel="bookmark" href="http://cofebuz.wordpress.com/2008/05/02/survival-strategies-for-2008-and-beyond/">Survival Strategies for 2008 (and Beyond)</a> I provided a quick excerpt on Randy Pollock&#8217;s article in the April edition of <a href="http://www.smps.org/Content/NavigationMenu/MemberServices/Marketer/default.htm" target="_blank"><span style="color:#bb4411;">Marketer </span></a>on “<a href="http://cofebuz.files.wordpress.com/2008/05/survival-strategies.pdf" target="_blank">Making the Most of an Economic Downturn</a>.” Over the past week I have heard from many of you that wanted to read the article in its entirety.</p>
<p>I was able to connect with Randy this last week and received his permission to post <a href="http://cofebuz.files.wordpress.com/2008/05/survival-strategies.pdf" target="_blank">a .pdf of the article on this website</a>.  Thank you again Randy for a great article, and to the many marketing experts that also contributed to the article. </p>
<p>Let me again share with you several more of my favorite quotes from the article from top some marketers on responding to changing market conditions:</p>
<p><em>&#8220;One word comes to mind when I think about how to address the impact of a potential slower economy on our industry: FOCUS on all of the marketing activities of the firm, on business development pursuits, and where marketing dollars would be best spent.&#8221;<br />
<strong>J. Rossi, Burt Hill, Philadelphia, PA</strong></em></p>
<p><em>&#8220;Keep your focus: It&#8217;s positioning for the change and being there for the client and his business.&#8221;<br />
<strong>Harlan Hallquist, FSMPS</strong> </em></p>
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