This years SMPS Build Business conference was nothing short of great: great friends, great information, and great fun. Some of my personal highlights included speaking at CPSM day on Wednesday on Building a Company of Rainmakers, celebrating with friends at this year’s awards gala, and finally meeting Randy Pollock, Mark Buckshon, and Mel Lester in [...]
Posts Tagged ‘SMPS’
Build Business 2008: You Don’t Need a Title to be a Leader
You Don’t Need a Title to be a Leader: How Anyone at Any Level Can Make a Positive Difference Speaker: Mark Sanborn, CSP, CPAE Bestselling author of The Fred Factor and You Don’t Need a Title to be a Leader Favorite Quotes from the Session “Marketing creates demand, not a sale” “Having a title does not [...]
Build Business 2008: Marketing the Experience
Marketing the Experience Speaker: Mel Lester – The Business Edge Favorite Quote from the Session: “Marketing should be centered on providing value to potential clients, not inward focused or ‘selling’” Key Takeaways Focus on the client, not yourself Our goal should be to make every encounter with a client or potential client a positive experience [...]
Build Business 2008: How to Shift Perceptions Through Re-branding
How to Shift Perceptions Through Re-branding: A Case Study Speaker: Howard Wolff, FSMPS – WATG Favorite Quote from the Session “Your brand is not what you say it is, it is what they say it is.” Key Takeaways Your brand is the perception, over time, of what other people think of your company The Re-branding [...]
Build Business 2008: Navigating Uncertain Times
Navigating Uncertain Times: An Executive Briefing on What to Do Now Speakers: Randy Pollock, FSMPS – Walter P Moore Praful Kulkarni, AIA – GKK Corporation Monica Bell – HDR/CUH2A Bill Viehman – Perkins + Will Greg Nook – JE Dunn Construction (note: speaker names were not provided in the program so I pulled them from [...]
Build Business 2008: The Medici Effect
The Medici Effect Groundbreaking Innovation at the Intersection of Disciplines and Cultures Speaker: Frank Johnson Bestselling author of The Medici Effect: Breakthrough Ideas at the Intersection of Ideas, Concepts, & Cultures. Favorite Quote from the session “If you always look at the same places you will always come up with the same ideas.” Key Takeaways [...]
