Successful businesses are built on foundational truths that do not change with market conditions or time. To be successful in 2010 you are going to need to focus on the same things that business leaders needed to focus on in the last century: the
Posts Tagged ‘SMPS’
2009 Marketing S&E Survey Executive Summary
This past week Michele Santiago of the Society for Marketing Professional Services (SMPS) forwarded me the executive summary of the 2009 Marketing S&E Survey as released by the SMPS Foundation. Looking it over I found a wealth of information and I wanted to share the highlights with you. Also, with Michele’s permission, I have posted [...]
Event Promotion (Increasing Event Attendance)
Lindsay Hilton with the SMPS Southeast Louisiana Chapter recently sent me this e-mail about event promotion:
“I am a board member of a small SMPS chapter (Southeast La., established last year) that is struggling to engage members to attend our events… Do you have any advice on how to entice our membership to come out to [...]
It’s Back to the BD Basics
Recessions have a tendency to remind us about business fundamentals. It is through the refinement of a recession that wasteful spending is eliminated and that we again focus on the core capabilities that make our companies successful. It is also recessions that remind us that marketing and business development are not the functions of just [...]
SMPS VA – Rainmakers
On February 16th and 17th I will be Keynote speaker at the Society for Marketing Professional Services (SMPS) Virginia Annual conference in Charlottesville, Virginia. I will be speaking on the topic Creating a Culture of Rainmakers and will be joined in the afternoon of the 17th by a panel of Rainmakers from the Virginia market. [...]
Building a Company of Rainmakers
When I first heard the term “Rainmaking” used as an euphemism for bringing business in the door I immediately thought of someone banging on a drum and dancing with the hope of producing rain. Just as I am skeptical of the success of a tribesman accomplishing this feat, so are many of our employers and [...]
