cofebuz » Sam Horn http://www.cofebuz.com Building Business though Networking: a New Way of Thinking about Relationships Mon, 26 Jul 2010 11:00:13 +0000 en hourly 1 http://wordpress.org/?v=3.0 “I plan on living forever. So far, so good.” http://www.cofebuz.com/2008/03/21/%e2%80%9ci-plan-on-living-forever-so-far-so-good%e2%80%9d/ http://www.cofebuz.com/2008/03/21/%e2%80%9ci-plan-on-living-forever-so-far-so-good%e2%80%9d/#comments Fri, 21 Mar 2008 20:04:51 +0000 Tim Klabunde http://cofebuz.wordpress.com/?p=19 Child in hard hatIt has been said that people only buy two things: Solutions to Problems and Good Feelings. What I have found is that most people want to buy both, which is one of the many reasons that relationships are such an important part of most major purchases. Sam Horn has a great story to tell in her Blog about “Sticky Ads and Slogans That Get a Smile and a Sale.” She reminds us that:

“Smart marketers know one of the best ways to get a sale is to get a smile. When customers find something amusing, they find it appealing. And when they find something appealing, they’re often motivated to buy it.”

Are you making your customers/clients smile?

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