As a marketing professional I would have previously defined success as my ability to bring work in the door. Several years ago, I came to the conclusion that success did not come down to winning projects, but rather, it came down to relationships (through which you can also greatly increase your ability to win work). However, [...]
Posts Tagged ‘Rain Making’
Rain Making – 2nd Edition
I posted recently about Chapter 3 of the book Rain Making by Ford Harding. It was great to hear directly from Ford (see the comments to that blog) about the second edition of Rain Making. After a thorough read let me first emphasize that the revised chapter on networking (now chapter 8 ) is in-and-of [...]
Chapter 3 of Rain Making by Ford Harding
In the past year I have bought and given away over two-dozen copies of Rain Making with one condition to the recipients: They had to agree to read chapter 3. The term “Rain Maker” has been around for years. It is often used, rarely understood, and almost never implemented properly. Rain Making, by Ford Harding [...]
