Following up from last week’s post Moments several of you have asked about the book I mentioned. The book is called the Marketing Handbook and it is a multi-author book on marketing professional services published by BNI Building News. I wrote the section of the book on Client Relationship Management and lead tracking. If you [...]
Posts Tagged ‘Mel Lester’
Why Cofebuz and some incredible links
In an effort to explain what Cofebuz is all about I have recently added the following description to the sidebar here at Cofebuz.com: Relationships are the foundation of success in business and in life. Cofebuz is dedicated to creating and maintaining the relationships that build companies and individuals. It is my hope that through Cofebuz [...]
The Intrinsic Value of Your Network
Mel Lester of The Business Edge recently wrote a great post on the intrinsic value of your network on his E-Quip Blog. Here is a small sampling of what he had to say: ”So now when I’m helping my clients improve their business development process or providing sales training or speaking at a conference on [...]
Getting Feedback from Clients
In his E-Quipblog this week Mel Lester provides some great thoughts on client feedback that are well worth reading. In addition to his insights he provides a great sample, “Client Service Assessment” that you can download from his site. Two of his points that I found especially insightful regarding a new client feedback program were: [...]
Build Business 2008: Wrap-up
This years SMPS Build Business conference was nothing short of great: great friends, great information, and great fun. Some of my personal highlights included speaking at CPSM day on Wednesday on Building a Company of Rainmakers, celebrating with friends at this year’s awards gala, and finally meeting Randy Pollock, Mark Buckshon, and Mel Lester in [...]
Build Business 2008: Marketing the Experience
Marketing the Experience Speaker: Mel Lester – The Business Edge Favorite Quote from the Session: “Marketing should be centered on providing value to potential clients, not inward focused or ‘selling’” Key Takeaways Focus on the client, not yourself Our goal should be to make every encounter with a client or potential client a positive experience [...]
