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	<title>cofebuz &#187; Matt Barcus</title>
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	<description>Building Business though Networking: a New Way of Thinking about Relationships</description>
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		<title>Marketing Engineering services in a Market Downturn</title>
		<link>http://www.cofebuz.com/2008/06/10/marketing-engineering-services-in-a-market-downturn/</link>
		<comments>http://www.cofebuz.com/2008/06/10/marketing-engineering-services-in-a-market-downturn/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 12:00:34 +0000</pubDate>
		<dc:creator>Tim Klabunde</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Carol Metzner]]></category>
		<category><![CDATA[Civil Engineering Central]]></category>
		<category><![CDATA[Matt Barcus]]></category>
		<category><![CDATA[Precision Executive Search]]></category>
		<category><![CDATA[The Metzner Group]]></category>

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		<description><![CDATA[Carol Metzner, President of The Metzner Group, LLC, and Matt Barcus, President of Precision Executive Search, Inc., have created a great resource for the A/E/C community at Civil Engineering Central.  If you haven&#8217;t had a chance to visit the site yet let me recommend that you stop by and check out the blog and the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-86 alignright" style="float:right;" src="http://cofebuz.files.wordpress.com/2008/06/ceclogo22.gif?w=200" alt="" width="200" height="121" />Carol Metzner, President of <a title="The Metzner Group, LLC" href="http://www.themetznergroup.com/" target="_blank">The Metzner Group, LLC</a>, and Matt Barcus, President of <a href="http://www.precision-recruiters.com/" target="_blank">Precision Executive Search, Inc.</a>, have created a great resource for the A/E/C community at <a href="http://www.civilengineeringcentral.com/" target="_blank">Civil Engineering Central</a>.  If you haven&#8217;t had a chance to visit the site yet let me recommend that you stop by and check out the <a href="http://civilengineeringcentral.wordpress.com/" target="_blank">blog</a> and the <a href="http://www.civilengineeringcentral.com/forum2/" target="_blank">forum</a> page as both are great resources.</p>
<p>Also, the June edition of the Civil Engineering Central publication featured an article that I wrote on <a href="http://highroadsolution.com/clients/civil/newsletter1/web_pages/2008/7_civil_june.htm" target="_blank">Marketing Engineering services in a Market Downturn</a> that I hope you will find beneficial.  Here is the opening paragraph as a teaser, visit this <a href="http://highroadsolution.com/clients/civil/newsletter1/web_pages/2008/7_civil_june.htm" target="_blank">link</a> to read the rest of the article:</p>
<p><em>The engineering industry is no stranger to downturns in the market.  When the dot-com bubble burst in 2000 it caused many civil engineering firms to stumble, and if you were around in the early 1990&#8242;s you remember the major struggles of a severe market downturn and its effects on our industry.  The good news is that history has taught us a number of things to do, and not to do, in a downturn.  How we respond to the market determines our success not only during, but more importantly after the market corrects itself.  The first place to look in a downturn is always the effectiveness of your current marketing&#8230;</em></p>
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