‘Marketing’ and ‘Business Development’ are often used interchangeably in the business community because many people struggle to understand the difference between the two terms. The reality is that Marketing and Business Development have two distinct yet interrelated roles in the sales process. Most businesses define the roles and responsibilities of the two business functions as: [...]
Posts Tagged ‘Marketing’
Roll with the Changes
In his recent post Roll with the Changes on PSMJ Resources Ed Hannan addresses the ever changing face of marketing. I especially like his thoughts on LinkedIn in the last four paragraphs. Namely, he and I agree that LinkedIn has become the business networking site of choice in the United States today. If you haven’t [...]
Google PageRank: How Do You Rank?
Ever wonder what Google thinks about your website? Ever want to compare your website’s ranking to that of your competitors? The secret to knowing your website’s ranking on the World Wide Web (at least in the eyes of the world’s largest search engine) is your website’s PageRank. The description of a PageRank according to Google [...]
Networking, Marketing, and Business Development Resources
I am excited to announce the addition of a new “Resources” tab/page to this blog. This new page is designed to contain a variety of free resources on training in the areas of Networking, Marketing, and Business Development. Of all of my speaking engagements my favorite topic has always been networking. As such, I thought it would [...]
A Values Based Business Marketing Approach
I have seen the remergence of a refreshing way of doing business that is nothing less than exciting. It is the idea that being simply honest with your clients is no longer enough to separate you in the crowded marketplace. Rather companies are beginning to embrace the idea of ‘going the extra mile’ for their [...]
Web 2.0 From Marketing Theory to Reality
I had a great conversation with Matt Handal of Trauner Consulting Services yesterday regarding Web 2.0. Many of us have read about marketing using Web 2.0, but most people struggle to understand how to add value to their company and build a strong return on investment (ROI) for their online efforts. Let me propose that [...]
