Recessions have a tendency to remind us about business fundamentals. It is through the refinement of a recession that wasteful spending is eliminated and that we again focus on the core capabilities that make our companies successful. It is also recessions that remind us that marketing and business development are not the functions of just [...]
Posts Tagged ‘Marketing’
Proposal Debrief
I received an e-mail from Mark Wainwright of studio Meng Strazzara in Seattle, WA this past week asking me for some thoughts on debriefing after submitting on a proposal: “I’ve done many of these in the past with no specific formula and mixed results, so I’m looking to tighten things up and create a much [...]
More Than “Just Marketing”
In the December edition of SMPS Marketer Sara Gammill of EDI Architecture writes a great article about how to position your marketing department as a strategic partner inside your company. You would think that marketing would always be a strategic partner yet many companies, especially those in the service industry, struggle to understand the importance of marketing [...]
How to Market in a Recession
Focus on your existing clients and services. It is easy to want to expand into new markets during a recession. The problem is that during a recession work is much harder to come by, both in the markets you currently serve as well as in markets that you don’t serve. Expanding into a new market [...]
Marketing vs. Business Development
‘Marketing’ and ‘Business Development’ are often used interchangeably in the business community because many people struggle to understand the difference between the two terms. The reality is that Marketing and Business Development have two distinct yet interrelated roles in the sales process. Most businesses define the roles and responsibilities of the two business functions as: [...]
Roll with the Changes
In his recent post Roll with the Changes on PSMJ Resources Ed Hannan addresses the ever changing face of marketing. I especially like his thoughts on LinkedIn in the last four paragraphs. Namely, he and I agree that LinkedIn has become the business networking site of choice in the United States today. If you haven’t [...]
