Success in business starts with successful relationships. Because of this, the relationship development process is often the guide that is used to govern the marketing and business development roles in companies. As you look at these stages of the relationship development process note that marketing plays the pivotal role of effectively laying the foundation for relationships, while business development facilitates the initiation of those relationships.
Posts Tagged ‘Marketing’
Warming Up a COLD Contact
I greatly dislike making cold calls, so several years ago I decided that I was going to change my approach to calling someone I didn’t don’t know: I decide to start “warming-up” calls before I made them. For years now I have successfully implemented a simple three step process to warming up a cold contact [...]
Web 2.0: Marketing by Providing Value
As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
Leveraging your marketing dollar
The following article written by Tim Klabunde was published by the International Society of Weighing & Measuring. “It’s not that I am cheep, it is just that I like getting a lot of value for my money.” I believe many people feel this way when it comes to their marketing budget. We all want to [...]
Social Media as a Marketing Tool
Frank Casale of The Outsourcing Institute sent me a great Wall Street Journal article this weekend entitled “How Facebook Ruins Friendships.” It was informative and humorous, but what I found most interesting were the social media tools at the bottom of the page: Facebook, Twitter, LinkedIn, Digg, etc… While it is ironic that an article [...]
Recession Marketing
How we respond to a recession dictates our success (or failure) not only during, but more importantly after, the market downturn. Companies that can hold their ground through a downturn often become market leaders afterward. In hard times businesses often look to eliminate expenses, but what about marketing expenses? If a marketing department is properly [...]
