Mark Buckshon has again written an excellent post on business. In it he identifies ten basic business principals that remind us “that the more things change, the more they stay the same.” Here are my favorites: 3. Accidents happen. All the time. Plans are meant for constant change. 6. You have to have fun to succeed. [...]
Posts Tagged ‘Mark Buckshon’
Web 2.0 From Marketing Theory to Reality
I had a great conversation with Matt Handal of Trauner Consulting Services yesterday regarding Web 2.0. Many of us have read about marketing using Web 2.0, but most people struggle to understand how to add value to their company and build a strong return on investment (ROI) for their online efforts. Let me propose that [...]
Creative Networking
I was reading some internet articles this morning on networking and ran across a great article by Fiona Robyn entitled “Creative Networking.” In it she expands on five suggestions of how to be a good networker. Of special interest to me was her 5th suggestion, “Network with people you want to keep in touch with [...]
Marketing in a Recession – Part 2
“Over two-thirds (72 per cent) of small and medium-sized enterprises (SMEs) are now expecting a recession. However, under one third (28 per cent) have rewritten or adapted their marketing plan to prepare for it, according to research from marketing company New Brand Vision. Ben Harris, MD of New Brand Vision, says: ‘Many SMEs were not [...]
The Real Way to Network
“Networking is not about the ‘immediate’, nor is it about ‘take’. Effectively done, it is a long-term proposition.” Mark Buckshon It is an honor to be mentioned in Mark Buckshon’s recent blog entitled ‘The Real Way to Network.” Mark, the President of Construction News and Report, has a long history of excellent journalism and one [...]
