As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
Posts Tagged ‘LinkedIn’
The Network goes National
This past week I received multiple calls and e-mails from people across the United States that wanted to take the Washington DC Design and Construction Network concept to their region. Through these conversations it has become clear that the concept is larger than just the Washington DC market, and that it possibly provides the opportunity [...]
Online Networking meets Real Networking
As you may recall on December 1st 2008 I posted an article about how most people struggle to use Online Networking as an effective tool in the development of their personal networks. You may have also have noticed that many people spend time on LinkedIn just collecting “links” instead of developing relationships. At the time [...]
Online Networking is not Real Networking
I am a big fan of LinkedIn, yet I recognize that most people do not understand how to use online networking sites to build and maintain their networks. In part, this is due to a misunderstanding because online networking sites in-and-of themselves are not really networking at all, they are just one of many tools [...]
Roll with the Changes
In his recent post Roll with the Changes on PSMJ Resources Ed Hannan addresses the ever changing face of marketing. I especially like his thoughts on LinkedIn in the last four paragraphs. Namely, he and I agree that LinkedIn has become the business networking site of choice in the United States today. If you haven’t [...]
