In Social Media Part I John discusses two views of the role of social media in networking.

In Social Media Part II John discuss social media brands and the evolution of social media.

In Social Media Part III John looks at the importance of exclusivity and consistency in your social media brand.

John is a Johns Hopkins University Fellow from the Carey Business School. He has a great amount of insight into the topic of branding and, as such, I am adding the CCB Buzz to my blogroll. John, I look forward to reading your continued insights!