On several occasions I have been asked for a list of the top marketing blogs in the A/E/C industry. Below is a list of the blogs and bloggers that I believe lead the industry. I hope that many of these bloggers likewise consider Cofebuz an industry leader, yet as this blog is also read extensively outside [...]
Posts Tagged ‘Ford Harding’
The Digital Crutch
On Wednesday this past week Ford Harding (the author of one of my favorite books “Rain Making” and the Harding & Company blog) spoke at the DC chapter of the Society for Marketing Professional Services. As we sat prior to Ford’s talk, I was amazed at the group that had gathered at the head table. [...]
Defining Success
As a marketing professional I would have previously defined success as my ability to bring work in the door. Several years ago, I came to the conclusion that success did not come down to winning projects, but rather, it came down to relationships (through which you can also greatly increase your ability to win work). However, [...]
E-Mail vs. Phone vs. In-Person Meeting?
To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts?
Four highly respected writers, authors, and marketing specialists are taking on the “E-Mail vs. Phone vs. In-Person Meeting” question through a simultaneous post on there blogs today. I am excited [...]
Build Success by Creating Value
It seems that almost every day I get an e-mail or note telling me about a new blog. Tracking several of these blogs I have found that often, after a sort time, the writer begins to realize that it takes a massive amount of time to regularly write compelling blogs. A common result of this [...]
Rain Making – 2nd Edition
I posted recently about Chapter 3 of the book Rain Making by Ford Harding. It was great to hear directly from Ford (see the comments to that blog) about the second edition of Rain Making. After a thorough read let me first emphasize that the revised chapter on networking (now chapter 8 ) is in-and-of [...]
