“Perhaps the most important lesson in business I’ve learned in the past few years is that, when it comes to marketing, it is not what you take, but what you give, that counts the most.”

If you have been reading this blog for the past year, or if you have attended my seminars on Networking or building a Rainmaking Culture, you have probably noticed that the key to being successful in business and marketing is giving, not getting. In his recent posting Marketing Generosity, Mark Buckshon writes about some of the practical ways you can build success by leveraging this age-old marketing technique.

Why it Works
If you ever wondered why focusing on others instead of yourself is such a powerful approach, there is a simple answer: Selfless giving is the foundation for relationships. It builds trust and allows others to know that everything you do isn’t centered on the almighty dollar. Mark’s posting is not only worth reading, it is worth taking the time to think about what you are doing to market generously.