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Posts Tagged ‘Civil Engineering Central’

Web 2.0: Marketing by Providing Value

As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy.  What I found is that, regardless of your industry, the basic principles of web [...]

Marketing Engineering services in a Market Downturn

Carol Metzner, President of The Metzner Group, LLC, and Matt Barcus, President of Precision Executive Search, Inc., have created a great resource for the A/E/C community at Civil Engineering Central.  If you haven’t had a chance to visit the site yet let me recommend that you stop by and check out the blog and the [...]