Relationships are the foundation of business. Whether it is relationships inside your company or outside of your company, relationships allow your business to either thrive or fail. Because of this, focusing on relationships is one of the most effective ways to improve your company and simultaneously build personal success.
Identify key relationships
Think about the relationships that [...]
Posts Tagged ‘Business’
Building Relationships that Build Business
Return the Favor
Has someone ever helped you to the point that you sat at your desk and tried to think up ways to return the favor?
One such time happened for me in 2006 when a friend worked to get me on a team for a major project that resulted in an $800,000 contract from my company. What [...]
Recession Marketing
How we respond to a recession dictates our success (or failure) not only during, but more importantly after, the market downturn. Companies that can hold their ground through a downturn often become market leaders afterward.
In hard times businesses often look to eliminate expenses, but what about marketing expenses? If a marketing department is properly functioning [...]
Changing Corporate Culture: Acknowledge and Celebrate Success
Step 3 – Acknowledge & Celebrate Success
By the time you have arrived at step three in the cultural change process employees should have a solid understanding of the culture that you are moving towards (Step 1: Educate and Encourage) and you should have defined expectations of how they fit into the new culture (Step 2: [...]
It’s Not ‘Just Business’
The phrase “It’s Just Business” has become an accepted way to dehumanize important decisions. The reality is that, in our relatively small industry where relationships are everything, it is impossible to negate the importance of relationships when faced with difficult business decisions. We cannot suddenly stop making important business decisions, but neither should we selectively [...]
Four Steps to Changing Corporate Culture
Corporate culture doesn’t change overnight, just as it was not built overnight. It is not always an easy process, but by looking at the thousands of firms that have gone before us we can identify a systematic process that yields success through a cultural change. That systematic process can be broken down into four easy-to-understand [...]
