Success in business starts with successful relationships. Because of this, the relationship development process is often the guide that is used to govern the marketing and business development roles in companies. As you look at these stages of the relationship development process note that marketing plays the pivotal role of effectively laying the foundation for relationships, while business development facilitates the initiation of those relationships.
Posts Tagged ‘Business Development’
Warming Up a COLD Contact
I greatly dislike making cold calls, so several years ago I decided that I was going to change my approach to calling someone I didn’t don’t know: I decide to start “warming-up” calls before I made them. For years now I have successfully implemented a simple three step process to warming up a cold contact [...]
It’s Back to the BD Basics
Recessions have a tendency to remind us about business fundamentals. It is through the refinement of a recession that wasteful spending is eliminated and that we again focus on the core capabilities that make our companies successful. It is also recessions that remind us that marketing and business development are not the functions of just [...]
Marketing vs. Business Development
‘Marketing’ and ‘Business Development’ are often used interchangeably in the business community because many people struggle to understand the difference between the two terms. The reality is that Marketing and Business Development have two distinct yet interrelated roles in the sales process. Most businesses define the roles and responsibilities of the two business functions as: [...]
Changing Corporate Culture: Define Expectations
Step 2 – Define Expectations Originally, John had felt good when he hired a consultant to educate his staff on the culture he was trying to create. During and after the training he had even been encouraging his staff when he saw that they were modeling what they had learned. The problem, however, was that [...]
Networking, Marketing, and Business Development Resources
I am excited to announce the addition of a new “Resources” tab/page to this blog. This new page is designed to contain a variety of free resources on training in the areas of Networking, Marketing, and Business Development. Of all of my speaking engagements my favorite topic has always been networking. As such, I thought it would [...]
