Building Business though Networking: a New Way of Thinking about Relationships
Marketing the Experience
Speaker: Mel Lester – The Business Edge
Favorite Quote from the Session:
“Marketing should be centered on providing value to potential clients, not inward focused or ’selling’”
Key Takeaways
Focus on the client, not yourself
Our goal should be to make every encounter with a client or potential client a positive experience
Service is delivering great experiences to the [...]
How to Shift Perceptions Through Re-branding: A Case Study
Speaker: Howard Wolff, FSMPS – WATG
Favorite Quote from the Session
“Your brand is not what you say it is, it is what they say it is.”
Key Takeaways
Your brand is the perception, over time, of what other people think of your company
The Re-branding Process:
Discovery Phase – Using surveys to [...]
Navigating Uncertain Times: An Executive Briefing on What to Do Now
Speakers:
Randy Pollock, FSMPS – Walter P Moore
Praful Kulkarni, AIA – GKK Corporation
Monica Bell – HDR/CUH2A
Bill Viehman – Perkins + Will
Greg Nook – JE Dunn Construction
(note: speaker names were not provided in the program so I pulled them from Google searches. As a result this information may [...]
I am leaving for Denver Colorado tomorrow to attend this year’s SMPS Build Business 2008 convention. I am going with a refreshing sense of excitement as I look forward to meeting, in person, many new friends that I have made while blogging this past year. While I am gone it is my intention to “whiteboard” [...]
I have a tendency to throw away business cards. When someone walks up to me and wants to trade cards without purpose, I kindly oblige, and put their card in my left pocket. When I walk out the door I throw away all the cards in my left pocket. Why? Because the reality is that [...]
