Marketing the Experience Speaker: Mel Lester – The Business Edge Favorite Quote from the Session: “Marketing should be centered on providing value to potential clients, not inward focused or ‘selling’” Key Takeaways Focus on the client, not yourself Our goal should be to make every encounter with a client or potential client a positive experience [...]
Posts Tagged ‘Build Business’
Build Business 2008: How to Shift Perceptions Through Re-branding
How to Shift Perceptions Through Re-branding: A Case Study Speaker: Howard Wolff, FSMPS – WATG Favorite Quote from the Session “Your brand is not what you say it is, it is what they say it is.” Key Takeaways Your brand is the perception, over time, of what other people think of your company The Re-branding [...]
Build Business 2008: Navigating Uncertain Times
Navigating Uncertain Times: An Executive Briefing on What to Do Now Speakers: Randy Pollock, FSMPS – Walter P Moore Praful Kulkarni, AIA – GKK Corporation Monica Bell – HDR/CUH2A Bill Viehman – Perkins + Will Greg Nook – JE Dunn Construction (note: speaker names were not provided in the program so I pulled them from [...]
Build Business 2008: Building a Company of Rainmakers
I am leaving for Denver Colorado tomorrow to attend this year’s SMPS Build Business 2008 convention. I am going with a refreshing sense of excitement as I look forward to meeting, in person, many new friends that I have made while blogging this past year. While I am gone it is my intention to “whiteboard” [...]
I Throw Away Business Cards
I have a tendency to throw away business cards. When someone walks up to me and wants to trade cards without purpose, I kindly oblige, and put their card in my left pocket. When I walk out the door I throw away all the cards in my left pocket. Why? Because the reality is that [...]
