Building Business though Networking: a New Way of Thinking about Relationships
I received a message the other day from a friend telling me that I needed to visit Skittles.com. It wasn’t that Skittles had an incredible website and they were not giving away free candy samples, instead it was that the Skittles website isn’t a website!
I have been enjoying watching the evolution of the web for years, so you can only imagine then that a message about a non-website was well worth a trip to the world-wide-web. Here is what I found:
Successful businesses are built on foundational truths that do not change with market conditions or time. To be successful in 2010 you are going to need to focus on the same things that business leaders needed to focus on in the last century: the
There comes a day in the life of every rainmaker when they realize that they need a better system to track relationships. John was there. He was failing to return phone calls, several clients were unhappy with his responsiveness, and he was no longer being proactive with his current and future clients. He was falling [...]
Frank Casale of The Outsourcing Institute sent me a great Wall Street Journal article this weekend entitled “How Facebook Ruins Friendships.” It was informative and humorous, but what I found most interesting were the social media tools at the bottom of the page: Facebook, Twitter, LinkedIn, Digg, etc… While it is ironic that an article [...]
Following up from last week’s post Moments several of you have asked about the book I mentioned. The book is called the Marketing Handbook and it is a multi-author book on marketing professional services published by BNI Building News. I wrote the section of the book on Client Relationship Management and lead tracking. If you [...]
A recent Sprint Nextel commercial included a brief glimpse into the world of Twitter. It depicted hundreds of little blue “Twitter birds” with small cell phone shaped text boxes above their heads. Looking at the group you could see that each bird was speaking a message towards their fellow blue friends. As the birds chirped they were creating a flurry of messages, yet each message was the same:
