I am excited to announce that on Tuesday November 17th I will be presenting a new seminar entitled “The Introvert’s Secret to Networking” at a national webinar for the Society for Marketing Professional Services (SMPS). If you are interested in attending or would just like to find out more about this new presentation you can [...]
Posts under ‘Marketing’
Leveraging your marketing dollar
The following article written by Tim Klabunde was published by the International Society of Weighing & Measuring. “It’s not that I am cheep, it is just that I like getting a lot of value for my money.” I believe many people feel this way when it comes to their marketing budget. We all want to [...]
Networking Tip 101: I don’t know anyone
Most people enjoy networking but greatly dislike attending networking events where they don’t know anyone. This week I wanted to share with you one of my favorite networking tips via an 80 second video. Once you learn this tip you’ll learn how to feel comfortable even when you don’t known anyone. (For those of you [...]
The Perfect Client Relationship Management System
There comes a day in the life of every rainmaker when they realize that they need a better system to track relationships. John was there. He was failing to return phone calls, several clients were unhappy with his responsiveness, and he was no longer being proactive with his current and future clients. He was falling [...]
The makings of a different type of company
I sat in my office this morning writing down a list of what makes our company different from our competitors. After a couple of minutes writing things like “quality, rapid response, and expertise in…” I quickly realized that I wasn’t writing down anything that truly differentiated us from our competition… or Visa, AOL, or HP [...]
Social Media as a Marketing Tool
Frank Casale of The Outsourcing Institute sent me a great Wall Street Journal article this weekend entitled “How Facebook Ruins Friendships.” It was informative and humorous, but what I found most interesting were the social media tools at the bottom of the page: Facebook, Twitter, LinkedIn, Digg, etc… While it is ironic that an article [...]
