Success in business starts with successful relationships. Because of this, the relationship development process is often the guide that is used to govern the marketing and business development roles in companies. As you look at these stages of the relationship development process note that marketing plays the pivotal role of effectively laying the foundation for relationships, while business development facilitates the initiation of those relationships.
Posts under ‘Marketing’
Construction Marketing Ideas
This past week I received a copy of Mark Buckshon’s new book Construction Marketing Ideas and I must say that I am impressed. It provides a comprehensive overview of not simply the basics of marketing, but truly how to leverage marketing to bring work in the door. Since I am a sucker for stories I [...]
Warming Up a COLD Contact
I greatly dislike making cold calls, so several years ago I decided that I was going to change my approach to calling someone I didn’t don’t know: I decide to start “warming-up” calls before I made them. For years now I have successfully implemented a simple three step process to warming up a cold contact [...]
Web 2.0: Marketing by Providing Value
As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
The Power of not having a Website
I received a message the other day from a friend telling me that I needed to visit Skittles.com. It wasn’t that Skittles had an incredible website and they were not giving away free candy samples, instead it was that the Skittles website isn’t a website!
I have been enjoying watching the evolution of the web for years, so you can only imagine then that a message about a non-website was well worth a trip to the world-wide-web. Here is what I found:
The Introvert’s Secret to Networking
I am excited to announce that on Tuesday November 17th I will be presenting a new seminar entitled “The Introvert’s Secret to Networking” at a national webinar for the Society for Marketing Professional Services (SMPS). If you are interested in attending or would just like to find out more about this new presentation you can [...]
