I greatly dislike making cold calls, so several years ago I decided that I was going to change my approach to calling someone I didn’t don’t know: I decide to start “warming-up” calls before I made them. For years now I have successfully implemented a simple three step process to warming up a cold contact [...]
Posts under ‘Marketing’
Web 2.0: Marketing by Providing Value
As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
The Power of not having a Website
I received a message the other day from a friend telling me that I needed to visit Skittles.com. It wasn’t that Skittles had an incredible website and they were not giving away free candy samples, instead it was that the Skittles website isn’t a website!
I have been enjoying watching the evolution of the web for years, so you can only imagine then that a message about a non-website was well worth a trip to the world-wide-web. Here is what I found:
The Introvert’s Secret to Networking
I am excited to announce that on Tuesday November 17th I will be presenting a new seminar entitled “The Introvert’s Secret to Networking” at a national webinar for the Society for Marketing Professional Services (SMPS). If you are interested in attending or would just like to find out more about this new presentation you can [...]
Leveraging your marketing dollar
The following article written by Tim Klabunde was published by the International Society of Weighing & Measuring.
“It’s not that I am cheep, it is just that I like getting a lot of value for my money.”
I believe many people feel this way when it comes to their marketing budget. We all want to figure out [...]
Networking Tip 101: I don’t know anyone
Most people enjoy networking but greatly dislike attending networking events where they don’t know anyone. This week I wanted to share with you one of my favorite networking tips via an 80 second video. Once you learn this tip you’ll learn how to feel comfortable even when you don’t known anyone.
(For those of you that [...]
