Building a corporate culture that embraces marketing can be one of the most effective ways to achieve your company’s growth objectives. Companies that are successful in developing a marketing culture reap the benefits of strong work capture collaboration, cross-selling among departments, and active participation in the marketing process. By contrast, firms that do not have this culture often find…
Posts under ‘Corporate culture’
Changing Complex Corporate Cultures
Complex corporate cultures are often the result of multiple sub-cultures that exist among distinct groups, divisions, and offices of one company. For a variety of reasons, organizations with complex corporate cultures often look to unify the organization by proactively addressing cultural differences. The task usually seams daunting, but with the correct approach it can be [...]
Thank You SMPS CT!
It is truly a great group of people that make up the SMPS Connecticut chapter. I greatly enjoyed connecting with them this past Wednesday morning as I spoke on the topic of “Building a Culture of Rainmakers.” It seems that every time I meet new people at the regional SMPS chapters I am amazed at [...]
Building a Culture of Rainmakers
I am excited to be heading to Hartford Connecticut today to speak at SMPS CT on the topic of “Building a Culture of Rainmakers“. As is my custom I have attached a copy of the power point presentation under the resources tab on this site. Networking: The Universal Tool The term “rainmaking” encompasses many aspects of [...]
Changing Corporate Culture: Reward Success
Step 4 – Reward Success Probably the most widely debated component of the cultural change process is rewarding success. Simply put, the goal in step 4 is to make a direct correlation between the desired culture of the organization and rewards for being apart of that culture. In the example of building a company culture [...]
Changing Corporate Culture: Acknowledge and Celebrate Success
Step 3 – Acknowledge & Celebrate Success By the time you have arrived at step three in the cultural change process employees should have a solid understanding of the culture that you are moving towards (Step 1: Educate and Encourage) and you should have defined expectations of how they fit into the new culture (Step [...]
