The following article written by Tim Klabunde was published by the International Society of Weighing & Measuring. “It’s not that I am cheep, it is just that I like getting a lot of value for my money.” I believe many people feel this way when it comes to their marketing budget. We all want to [...]
Posts under ‘Business’
The Old Rules Still Apply
Successful businesses are built on foundational truths that do not change with market conditions or time. To be successful in 2010 you are going to need to focus on the same things that business leaders needed to focus on in the last century: the
Building Relationships that Build Business
Relationships are the foundation of business. Whether it is relationships inside your company or outside of your company, relationships allow your business to either thrive or fail. Because of this, focusing on relationships is one of the most effective ways to improve your company and simultaneously build personal success. Identify key relationships Think about the [...]
The Perfect Client Relationship Management System
There comes a day in the life of every rainmaker when they realize that they need a better system to track relationships. John was there. He was failing to return phone calls, several clients were unhappy with his responsiveness, and he was no longer being proactive with his current and future clients. He was falling [...]
The makings of a different type of company
I sat in my office this morning writing down a list of what makes our company different from our competitors. After a couple of minutes writing things like “quality, rapid response, and expertise in…” I quickly realized that I wasn’t writing down anything that truly differentiated us from our competition… or Visa, AOL, or HP [...]
Social Media as a Marketing Tool
Frank Casale of The Outsourcing Institute sent me a great Wall Street Journal article this weekend entitled “How Facebook Ruins Friendships.” It was informative and humorous, but what I found most interesting were the social media tools at the bottom of the page: Facebook, Twitter, LinkedIn, Digg, etc… While it is ironic that an article [...]
