This past week I had the privilege of hosting a training session for David M. Schwarz Architects in Washington DC. After the presentation I offered to answer any and every question about networking that they could throw at me over the following weeks. Needless to say they asked some great questions that I am certain [...]
Posts under ‘Business’
Web 2.0: Marketing by Providing Value
As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
The Power of not having a Website
I received a message the other day from a friend telling me that I needed to visit Skittles.com. It wasn’t that Skittles had an incredible website and they were not giving away free candy samples, instead it was that the Skittles website isn’t a website!
I have been enjoying watching the evolution of the web for years, so you can only imagine then that a message about a non-website was well worth a trip to the world-wide-web. Here is what I found:
Breaking through Storm Clouds
I love the moment when you break through storm clouds in an airplane and the dark rainy day turns into beautiful sunny perfection. I was
Leveraging your marketing dollar
The following article written by Tim Klabunde was published by the International Society of Weighing & Measuring.
“It’s not that I am cheep, it is just that I like getting a lot of value for my money.”
I believe many people feel this way when it comes to their marketing budget. We all want to figure out [...]
The Old Rules Still Apply
Successful businesses are built on foundational truths that do not change with market conditions or time. To be successful in 2010 you are going to need to focus on the same things that business leaders needed to focus on in the last century: the
