I don’t really like networking events. To be honest, I have been struggling with this over the past several months because no matter what I do it seems that networking has become, and is becoming, a bigger part of my life. I write about networking, speak about networking, coach others on networking, I founded a [...]
Posts under ‘Business’
9 Tough Networking Questions
This past week I had the privilege of hosting a training session for David M. Schwarz Architects in Washington DC. After the presentation I offered to answer any and every question about networking that they could throw at me over the following weeks. Needless to say they asked some great questions that I am certain [...]
Web 2.0: Marketing by Providing Value
As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
The Power of not having a Website
I received a message the other day from a friend telling me that I needed to visit Skittles.com. It wasn’t that Skittles had an incredible website and they were not giving away free candy samples, instead it was that the Skittles website isn’t a website!
I have been enjoying watching the evolution of the web for years, so you can only imagine then that a message about a non-website was well worth a trip to the world-wide-web. Here is what I found:
Breaking through Storm Clouds
I love the moment when you break through storm clouds in an airplane and the dark rainy day turns into beautiful sunny perfection. I was
Leveraging your marketing dollar
The following article written by Tim Klabunde was published by the International Society of Weighing & Measuring. “It’s not that I am cheep, it is just that I like getting a lot of value for my money.” I believe many people feel this way when it comes to their marketing budget. We all want to [...]
