Comments on: Warming Up a COLD Contact

By: Ritesh

Ritesh — Fri, 28 Jan 2011 10:06:35 +0000

Tim,
Success by building familiarity (and perhaps trust) through postcards seems far more likely than cold calls. I guess your postcards consist of info/messages related to your customer’s business. However, how do you know if the info you give is memorable or not, since you barely know them? Can you share an example?

Ritesh

By: Vineet

Vineet — Tue, 13 Jul 2010 19:56:50 +0000

Tim,

Great advice, is there any alternative to sending postcards. Is there something we could do with email as that seems to be more directed. Also what exactly is the content of the postcards usually ? I think it may be a bit weird if you send something out of the blue.

Vineet

By: Tina Myers

Tina Myers — Mon, 25 Jan 2010 18:59:13 +0000

Tim, your message is dead on and supports the survey results reported in the last issue of the Marketer. You always have great words of wisdom :-)

Tina

By: Karen A. Davis

Karen A. Davis — Mon, 25 Jan 2010 16:29:26 +0000

TIim,

This is an excellent post, and the system seems so simple to implement. The timing of the steps almost ensures that your prospect remembers who you are. Thank you for the great tip. I will use it and pass it on to others.

Karen

By: Tim Klabunde

Tim Klabunde — Wed, 20 Jan 2010 15:50:50 +0000

Eric-
Great question! The postcards are always different, but the message is similar. The idea is to make it memorable, but I fully expect that many of the post cards will end up in the trash. The real secret here isn’t in what you send; it is in building the first to stages of relationship development: name recognition and development of understanding. This will make your calls much easier, and many times even enjoyable.
Tim

By: Eric Munt

Eric Munt — Wed, 20 Jan 2010 15:24:31 +0000

Tim,

The postcards that you send out, are they two identical postcards sent at different times or do you mix it up? Also, do you assume that the first postcard will be discarded right away and the second may be just memorable enough for your contact to remember when you make your initial call?

Thanks,
Eric

By: Cold calls, ever? | Construction Marketing Ideas

Cold calls, ever? | Construction Marketing Ideas — Wed, 20 Jan 2010 12:34:24 +0000

[...] Klabunde has written a provocative and useful blog entry, “Warming up COLD calls,” in which he advocates a two-postcard advance marketing strategy when he wishes to connect with [...]

By: Tim Klabunde

Tim Klabunde — Tue, 19 Jan 2010 18:33:07 +0000

Alesa-
Absolutely, great idea! The more memorable the better. Thanks for being a part of Cofebuz!
Tim

By: Alesa Klein

Alesa Klein — Tue, 19 Jan 2010 15:46:06 +0000

Tim,

Excellent system! In your opinion, would sending a small packaged item work as well as the postcard? Knowing that a package or envelope with an item in it is almost always opened, do you think it might be better than a postcard?
Alesa

By: Christina

Christina — Mon, 18 Jan 2010 15:23:42 +0000

I just *hate* cold calling. Your tips make a lot of sense to me as I don’t like to work with people that either were not referred to me or I don’t know their business. It will take some research and organization, but I think will yield better results. I’ll try it!