Comments on: The Power of not having a Website http://www.cofebuz.com/2009/12/07/the-power-of-not-having-a-website/ Building Business though Networking: a New Way of Thinking about Relationships Sat, 04 Feb 2012 15:23:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bill Kent http://www.cofebuz.com/2009/12/07/the-power-of-not-having-a-website/comment-page-1/#comment-794 Bill Kent Fri, 13 Aug 2010 16:04:51 +0000 http://www.cofebuz.com/?p=1180#comment-794 Good article; great concept by Skittles. The key is that they catered the experience to their audience and how they use the web. B2C is a different animal when it comes to customer experience and social media but there are some valuable take-aways about creating engaging content, regardless of your market. Too often in B2B, companies dedicate their website to explaining what services they provide. Devoting web space to what companies do is much less interesting to customers & prospects than the kinds of problems you solve. It's important to think about how your website is helping them get what they're looking for and moving them along in the purchase process. Good article; great concept by Skittles. The key is that they catered the experience to their audience and how they use the web. B2C is a different animal when it comes to customer experience and social media but there are some valuable take-aways about creating engaging content, regardless of your market.

Too often in B2B, companies dedicate their website to explaining what services they provide. Devoting web space to what companies do is much less interesting to customers & prospects than the kinds of problems you solve. It’s important to think about how your website is helping them get what they’re looking for and moving them along in the purchase process.

]]> By: Paul Lesieur http://www.cofebuz.com/2009/12/07/the-power-of-not-having-a-website/comment-page-1/#comment-693 Paul Lesieur Thu, 25 Feb 2010 15:11:29 +0000 http://www.cofebuz.com/?p=1180#comment-693 Good article and some of us have thought of this approach before. Social networking is about you (the member of the tribe) rather than the owner of the site. This is why some networking sites succeed and others fail. Good article and some of us have thought of this approach before. Social networking is about you (the member of the tribe) rather than the owner of the site. This is why some networking sites succeed and others fail.

]]> By: Terran http://www.cofebuz.com/2009/12/07/the-power-of-not-having-a-website/comment-page-1/#comment-626 Terran Sun, 10 Jan 2010 18:08:45 +0000 http://www.cofebuz.com/?p=1180#comment-626 Wow. That's pretty wild. I just found this blog, and I'll definitely be subscribing after this post. I wonder how this could be used for local business with a smaller following? I think linking to google/yahoo local pages could be pretty powerful if you deliver outstanding service. Feedback left outside the control of your own site certainly has more impact. Wow. That’s pretty wild. I just found this blog, and I’ll definitely be subscribing after this post. I wonder how this could be used for local business with a smaller following?

I think linking to google/yahoo local pages could be pretty powerful if you deliver outstanding service. Feedback left outside the control of your own site certainly has more impact.

]]> By: Collier Ward http://www.cofebuz.com/2009/12/07/the-power-of-not-having-a-website/comment-page-1/#comment-559 Collier Ward Mon, 14 Dec 2009 01:30:48 +0000 http://www.cofebuz.com/?p=1180#comment-559 Fascinating concept: "Web 3.0, where customers create content rather than owners." Fascinating concept: “Web 3.0, where customers create content rather than owners.”

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