As I noted in a previous post on Web 2.0, marketing on the “new” web is about providing value to prospective customers. I was recently able to connect with Kwame Kuadey of Gift Card Rescue to discuss his web 2.0 strategy. What I found is that, regardless of your industry, the basic principles of web [...]
Posts from ‘December, 2009’
The Power of not having a Website
I received a message the other day from a friend telling me that I needed to visit Skittles.com. It wasn’t that Skittles had an incredible website and they were not giving away free candy samples, instead it was that the Skittles website isn’t a website!
I have been enjoying watching the evolution of the web for years, so you can only imagine then that a message about a non-website was well worth a trip to the world-wide-web. Here is what I found:
