Comments on: Creating a Marketing Culture http://www.cofebuz.com/2009/04/13/creating-a-marketing-culture/ Building Business though Networking: a New Way of Thinking about Relationships Sat, 04 Feb 2012 15:23:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim Klabunde http://www.cofebuz.com/2009/04/13/creating-a-marketing-culture/comment-page-1/#comment-262 Tim Klabunde Mon, 13 Apr 2009 19:33:26 +0000 http://www.cofebuz.com/?p=920#comment-262 Matt- You are so correct that “Corporate culture is contagious.” For better or worse individuals are the foundations of culture. I likewise believe that anyone can have a positive impact on the culture around them. Tim Matt-
You are so correct that “Corporate culture is contagious.” For better or worse individuals are the foundations of culture. I likewise believe that anyone can have a positive impact on the culture around them.
Tim

]]> By: Matt Handal http://www.cofebuz.com/2009/04/13/creating-a-marketing-culture/comment-page-1/#comment-261 Matt Handal Mon, 13 Apr 2009 18:36:23 +0000 http://www.cofebuz.com/?p=920#comment-261 I'm of the belief that corporate culture can be changed from the bottom up. I think looking to someone else (the boss) to create the change is a flawed approach. I believe waiting for anybody to do something you think should be done is a flawed approach. Ghandi said, "You must be the change you wish to see in the world." Change starts with you. You can use the method Tim outlined within your team, within your practice, within your office, or within your region. Incite change within your circle of influence. Corporate culture is contagious (both when it is bad and when it is good). There are countless examples of massive changes within large corporate cultures bubbling up from the bottom. My 2 cents. I’m of the belief that corporate culture can be changed from the bottom up. I think looking to someone else (the boss) to create the change is a flawed approach. I believe waiting for anybody to do something you think should be done is a flawed approach.

Ghandi said, “You must be the change you wish to see in the world.” Change starts with you. You can use the method Tim outlined within your team, within your practice, within your office, or within your region. Incite change within your circle of influence. Corporate culture is contagious (both when it is bad and when it is good). There are countless examples of massive changes within large corporate cultures bubbling up from the bottom.

My 2 cents.

]]> By: John Poole http://www.cofebuz.com/2009/04/13/creating-a-marketing-culture/comment-page-1/#comment-260 John Poole Mon, 13 Apr 2009 14:22:45 +0000 http://www.cofebuz.com/?p=920#comment-260 I've found culture very difficult to change. But if it can be done it has to be lead and encouraged from the top. The higher-ups are responsible for setting the corporate culture and it must trickle down. Thanks for the post. I’ve found culture very difficult to change. But if it can be done it has to be lead and encouraged from the top. The higher-ups are responsible for setting the corporate culture and it must trickle down.

Thanks for the post.

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