How we respond to a recession dictates our success (or failure) not only during, but more importantly after, the market downturn. Companies that can hold their ground through a downturn often become market leaders afterward.
In hard times businesses often look to eliminate expenses, but what about marketing expenses? If a marketing department is properly functioning [...]
Posts from ‘March, 2009’
Recession Marketing
Event Promotion (Increasing Event Attendance)
Lindsay Hilton with the SMPS Southeast Louisiana Chapter recently sent me this e-mail about event promotion:
“I am a board member of a small SMPS chapter (Southeast La., established last year) that is struggling to engage members to attend our events… Do you have any advice on how to entice our membership to come out to [...]
Be selfless
Back in my college days I was living in a small town south of Rochester, NY. Winters in New York have a way of rapidly rusting mufflers, so I found myself dragging a muffler into a repair shop (literally) in the middle of January to get a quote for a new muffler. When the owner [...]
The Network goes National
This past week I received multiple calls and e-mails from people across the United States that wanted to take the Washington DC Design and Construction Network concept to their region. Through these conversations it has become clear that the concept is larger than just the Washington DC market, and that it possibly provides the opportunity [...]
Taking over with Web 2.0
I am beyond excited that tomorrow we will be announcing the launch of the Washington DC Design and Construction Network website! As many of you know we have been working to bridge the gap between online and in person networking since the establishment of the Washington DC Design and Construction Network in November 2008. The [...]
Business Strategy: New Business Lines
Developing and introducing a New Business Line is nothing less than a daunting task. The good news is that many have gone before us, providing us with decades of exhaustive trial and error research that can help to identify successful approaches to establishing new business lines in existing companies.
I have found three common variables associated [...]
