Comments on: Cost vs. Value Based Services

By: Why Cofebuz and some incredible links – cofebuz

Why Cofebuz and some incredible links – cofebuz — Thu, 29 Jan 2009 02:16:59 +0000

[...] of writing on marketing or networking, but it can also take the form of discussing challenges and ways to overcome those challenges. In addition it is my personal goal to build relationships with each of you; I do this by working [...]

By: Tim Klabunde

Tim Klabunde — Tue, 13 Jan 2009 16:34:05 +0000

Mark-
Great addition! Creating value is not something the many firms even consider in their marketing, yet it builds a foundation for future work in addition to its direct benefits today.
Tim

By: Mark Buckshon

Mark Buckshon — Tue, 13 Jan 2009 04:55:36 +0000

Tim:

Great thoughts.

An important concept in marketing (especially for value-based services) is to deliver value in the marketing process itself (as you are in your blog.) If you are using direct mail, websites, and other out-bound marketing approaches, then delivering something your potential clients can use to their advantage regardless of whether they do business with you will ultimately help your brand, open the doors, and encourage the relationship to mature into profitable business. Couple this with effective networking — especially through relevant associations — and your marketing effectiveness increases exponentially.

By: Tim Klabunde

Tim Klabunde — Mon, 12 Jan 2009 20:22:18 +0000

Azoptimist-
Thanks for adding your thoughts!

John-
It is always great to have your comments added here. I have been greatly enjoying reading your posts on monetization at http://capecodbranding.com/blog/

Tim.

By: John R. Sedivy

John R. Sedivy — Mon, 12 Jan 2009 19:57:42 +0000

Great material! I never thought of the aspect of multiplying vs. adding concerning marketing, however it makes sense. I have found this especially true in small business. Don’t put all your eggs in one basket, and furthermore one needs to combine marketing techniques smartly.

By: azoptimist

azoptimist — Mon, 12 Jan 2009 12:19:14 +0000

I’m all for relationships.

“No one cares what you know until they know you care.”

Relationships take lots of nurturing. Relationships take time. But it’s really worth all the effort.

I don’t think anyone in their right mind will, at their death bed, ask for more money and status. We’re social creatures. We want to love and be loved, accepted just the way we are.

Relationships and customer service — that’s value!

Great food for thought! Thanks for sharing!