In the December edition of SMPS Marketer Sara Gammill of EDI Architecture writes a great article about how to position your marketing department as a strategic partner inside your company. You would think that marketing would always be a strategic partner yet many companies, especially those in the service industry, struggle to understand the importance of marketing [...]
Posts from ‘December, 2008’
Online Networking is not Real Networking
I am a big fan of LinkedIn, yet I recognize that most people do not understand how to use online networking sites to build and maintain their networks. In part, this is due to a misunderstanding because online networking sites in-and-of themselves are not really networking at all, they are just one of many tools [...]
