Comments on: How to Market in a Recession http://www.cofebuz.com/2008/10/20/how-to-market-in-a-recession/ Building Business though Networking: a New Way of Thinking about Relationships Tue, 13 Jul 2010 19:56:50 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Why Cofebuz and some incredible links – cofebuz http://www.cofebuz.com/2008/10/20/how-to-market-in-a-recession/comment-page-1/#comment-168 Why Cofebuz and some incredible links – cofebuz Thu, 22 Jan 2009 12:02:42 +0000 http://cofebuz.wordpress.com/?p=408#comment-168 [...] that create success in business and in life. Oftentimes this takes the form of writing on marketing or networking, but it can also take the form of discussing challenges and ways to overcome those [...] [...] that create success in business and in life. Oftentimes this takes the form of writing on marketing or networking, but it can also take the form of discussing challenges and ways to overcome those [...]

]]> By: Bizzie Guye http://www.cofebuz.com/2008/10/20/how-to-market-in-a-recession/comment-page-1/#comment-112 Bizzie Guye Thu, 23 Oct 2008 14:46:33 +0000 http://cofebuz.wordpress.com/?p=408#comment-112 Anytime. If you have the time I would love for you to respond to my tagged article I recently posted. I will stick this article to the front page for a week or two so we get as many suggestions as possible. This also might be a great way to increase readership. Hope you find it worth your while. Bizzie Anytime.

If you have the time I would love for you to respond to my tagged article I recently posted. I will stick this article to the front page for a week or two so we get as many suggestions as possible. This also might be a great way to increase readership. Hope you find it worth your while.

Bizzie

]]> By: Tim Klabunde http://www.cofebuz.com/2008/10/20/how-to-market-in-a-recession/comment-page-1/#comment-111 Tim Klabunde Thu, 23 Oct 2008 12:48:51 +0000 http://cofebuz.wordpress.com/?p=408#comment-111 Bizzie- Great to hear from you, and great tip. I have often found that asking is one of the most important things that we can do. Thank you for your thoughts! Tim Bizzie-
Great to hear from you, and great tip. I have often found that asking is one of the most important things that we can do. Thank you for your thoughts!
Tim

]]> By: Bizzie Guye http://www.cofebuz.com/2008/10/20/how-to-market-in-a-recession/comment-page-1/#comment-110 Bizzie Guye Thu, 23 Oct 2008 12:37:15 +0000 http://cofebuz.wordpress.com/?p=408#comment-110 Very timely article, Tim. I am currently marketing primarily in the state of Florida and the word "recession" is an under statement. As a state with a very high dependency on the real-estate market, companies here are experiencing layoffs in record numbers. Fortunately for me, my firm is based in a northern state that operates in somewhat of a bubble, so it has a backlog of work that allows me to use funds towards my BD/Marketing efforts for new clients. But you're right existing clients is where it's at during a recession. You made another very good point in this article - about how to go about getting "repeat" work. In essence you stated that one... "Just Has to Ask for It". If you are waiting for a RFP to come into your front doors in a market like I am in - you will be waiting a very long time. Here's a tip. I try and make sure that before ending a conversation with any potential or existing client (via email or telephone) - I ask: "Oh by the way, is there any thing else coming down the pike that you would like for us to prepare a proposal for?" Very timely article, Tim. I am currently marketing primarily in the state of Florida and the word “recession” is an under statement. As a state with a very high dependency on the real-estate market, companies here are experiencing layoffs in record numbers.

Fortunately for me, my firm is based in a northern state that operates in somewhat of a bubble, so it has a backlog of work that allows me to use funds towards my BD/Marketing efforts for new clients. But you’re right existing clients is where it’s at during a recession.

You made another very good point in this article – about how to go about getting “repeat” work. In essence you stated that one… “Just Has to Ask for It”. If you are waiting for a RFP to come into your front doors in a market like I am in – you will be waiting a very long time.

Here’s a tip. I try and make sure that before ending a conversation with any potential or existing client (via email or telephone) – I ask:

“Oh by the way, is there any thing else coming down the pike that you would like for us to prepare a proposal for?”

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