Step 2 – Define Expectations Originally, John had felt good when he hired a consultant to educate his staff on the culture he was trying to create. During and after the training he had even been encouraging his staff when he saw that they were modeling what they had learned. The problem, however, was that [...]
Posts from ‘September, 2008’
Changing Corporate Culture: Educate and Encourage
Step 1 – Educate and Encourage Educate In order for someone to succeed in a new culture they must first understand the culture in question. If you were going to send someone from your company to China you would first give them training on how to conduct business in China’s culture. The same is true [...]
Roll with the Changes
In his recent post Roll with the Changes on PSMJ Resources Ed Hannan addresses the ever changing face of marketing. I especially like his thoughts on LinkedIn in the last four paragraphs. Namely, he and I agree that LinkedIn has become the business networking site of choice in the United States today. If you haven’t [...]
It’s Not ‘Just Business’
The phrase “It’s Just Business” has become an accepted way to dehumanize important decisions. The reality is that, in our relatively small industry where relationships are everything, it is impossible to negate the importance of relationships when faced with difficult business decisions. We cannot suddenly stop making important business decisions, but neither should we selectively [...]
