“Perhaps the most important lesson in business I’ve learned in the past few years is that, when it comes to marketing, it is not what you take, but what you give, that counts the most.”
Mark Buckshon
Construction News and Report
If you have been reading this blog for the past year, or if you have attended my [...]
Posts from ‘August, 2008’
Marketing Generosity
Google PageRank: How Do You Rank?
Ever wonder what Google thinks about your website? Ever want to compare your website’s ranking to that of your competitors? The secret to knowing your website’s ranking on the World Wide Web (at least in the eyes of the world’s largest search engine) is your website’s PageRank.
The description of a PageRank according to Google
“PageRank reflects [...]
Building a Company of Rainmakers
When I first heard the term “Rainmaking” used as an euphemism for bringing business in the door I immediately thought of someone banging on a drum and dancing with the hope of producing rain. Just as I am skeptical of the success of a tribesman accomplishing this feat, so are many of our employers and [...]
Build Business 2008: Wrap-up
This years SMPS Build Business conference was nothing short of great: great friends, great information, and great fun. Some of my personal highlights included speaking at CPSM day on Wednesday on Building a Company of Rainmakers, celebrating with friends at this year’s awards gala, and finally meeting Randy Pollock, Mark Buckshon, and Mel Lester in [...]
Build Business 2008: You Don’t Need a Title to be a Leader
You Don’t Need a Title to be a Leader: How Anyone at Any Level Can Make a Positive Difference
Speaker: Mark Sanborn, CSP, CPAE
Bestselling author of The Fred Factor and You Don’t Need a Title to be a Leader
Favorite Quotes from the Session
“Marketing creates demand, not a sale”
“Having a title does not make you a leader”
Key Takeaways
Leadership [...]
Build Business 2008: Marketing the Experience
Marketing the Experience
Speaker: Mel Lester – The Business Edge
Favorite Quote from the Session:
“Marketing should be centered on providing value to potential clients, not inward focused or ’selling’”
Key Takeaways
Focus on the client, not yourself
Our goal should be to make every encounter with a client or potential client a positive experience
Service is delivering great experiences to the [...]
