Comments on: Four Steps to Changing Corporate Culture

By: Changing Corporate Culture: Define Expectations – cofebuz

Changing Corporate Culture: Define Expectations – cofebuz — Wed, 28 Jan 2009 01:02:20 +0000

[...] steps of changing corporate culture are steps 3 and 4. Four Steps to Changing Corporate Culture Executive Summary Step 1 – Educate and Encourage Step 2 – Define Expectations Step 3 – Acknowledge & Celebrate [...]

By: Changing Corporate Culture: Educate and Encourage – cofebuz

Changing Corporate Culture: Educate and Encourage – cofebuz — Wed, 28 Jan 2009 01:00:10 +0000

[...] action that was in line with the corporate culture shift. Four Steps to Changing Corporate Culture Executive Summary Step 1 – Educate and Encourage Step 2 – Define Expectations Step 3 – Acknowledge & Celebrate [...]

By: Varun Nayak

Varun Nayak — Wed, 24 Sep 2008 05:44:44 +0000

Very insightful Tim.

As someone who has worked at failed startups, bureaucratic conglomerates and now launched a company I believe that the corporate culture is a reflection of its leaders and leadership must change before the culture can. Otherwise you risk going back to old habits in the bad times

By: Changing Corporate Culture: Acknowledge and Celebrate Success « cofebuz - The Marketing and Business Blog

Fri, 19 Sep 2008 19:23:42 +0000

[...] Steps to Changing Corporate Culture Executive Summary Step 1 – Educate and Encourage Step 2 – Define Expectations Step 3 – Acknowledge & Celebrate [...]

By: Changing Corporate Culture: Reward Success « cofebuz - The Marketing and Business Blog

Thu, 18 Sep 2008 11:29:30 +0000

[...] Steps to Changing Corporate Culture Executive Summary Step 1 – Educate and Encourage Step 2 – Define Expectations Step 3 – Acknowledge & Celebrate [...]

By: Changing Corporate Culture: Educate and Encourage « cofebuz - The Marketing and Business Blog

Tue, 09 Sep 2008 12:04:36 +0000

[...] If you were to Google “Changing Corporate Culture” today you would find a recent cofebuz post on the topic listed fourth, just after IBM’s Changing Minds webpage. It has been exciting to [...]

By: Building a Company of Rainmakers « CofeBuz - The Marketing and Business Blog

Thu, 14 Aug 2008 15:52:01 +0000

[...] Corporate Culture Once we have demystified the art of networking we can then walk through the four steps of changing corporate culture: 1) Educating and Encouraging, 2) Defining Expectations, 3) Acknowledging and Celebrating Success, [...]

By: How To Reorganize Management For Social Media, Search Marketing and Internet Advertising

Sun, 27 Jul 2008 19:46:01 +0000

[...] search marketing and Internet advertising like an island instead of integrating it into one’s culture and redesigning processes from scratch to support it – This is disruptive to companies using these [...]

By: Tim Klabunde

Tim Klabunde — Fri, 25 Jul 2008 00:21:20 +0000

Ford-
Great insight! So often we put business into one box and forget that it shares common threads with other aspects of life. You provide a great reminder that by looking at these other aspects of life we can gain a greater understanding of business. Thank you for taking the time to add to this post!

To those that may not know, Ford Harding is the author of Rain Making, Creaking Rainmakers, and Cross-Selling Success. In previous posts I have raved about these books and his blog is a permanent fixture on my blogroll.

Again, thank you for taking the time to add your thoughts here.
Tim

By: Ford Harding

Ford Harding — Thu, 24 Jul 2008 23:35:59 +0000

Tim:

I am a frustrated anthropologist. I professor, whose name I have unfortunately forgotten, once pointed out that a coporate culture needs the things other cultures need. These include:

Shared Heros: Who are the celebrated, even if retired heros of rainmmaking in the firm?

Shared myths: What are the stories, we hope true ones, that circulate about these heros and instruct?

Share language: Are there shared words used to discuss business development? For example, is the term “rainmaker” commonly used.

Shared customs: Do firm members as a matter of habit or custom send thank-you notes to client selection committee members after a pitch, even one you lose? What are the shared rainmaking customs?

Shared taboos: For example, is there a shared abhorance of lapsing into sales mode before learning about the clients need?

I could go on, but I have made my point (or more accurately, my professor’s point). I have always found this way of thinking about coporate culture useful when helping firms figure out how to establish a rainmaking culture.

Best regards,

Ford Harding