Comments on: A Values Based Business Marketing Approach http://www.cofebuz.com/2008/07/03/a-values-based-business-marketing-approach/ Building Business though Networking: a New Way of Thinking about Relationships Sat, 04 Feb 2012 15:23:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: drjoni http://www.cofebuz.com/2008/07/03/a-values-based-business-marketing-approach/comment-page-1/#comment-30 drjoni Sat, 10 Jan 2009 00:57:55 +0000 http://cofebuz.wordpress.com/?p=100#comment-30 I'm a coach with a values-based practice working with successful leaders, entrepreneurs and professionals, including departmental leaders at the United Nations. I couldn't agree more - you've described beautifully what I see working well in my clients' businesses every day. There's magic in values-based leadership, we're just not great at quantifying it yet. Dr. Joni Carley www.jonicarley.com/blog I’m a coach with a values-based practice working with successful leaders, entrepreneurs and professionals, including departmental leaders at the United Nations. I couldn’t agree more – you’ve described beautifully what I see working well in my clients’ businesses every day. There’s magic in values-based leadership, we’re just not great at quantifying it yet.
Dr. Joni Carley
http://www.jonicarley.com/blog

]]> By: Tim Klabunde http://www.cofebuz.com/2008/07/03/a-values-based-business-marketing-approach/comment-page-1/#comment-32 Tim Klabunde Mon, 07 Jul 2008 21:33:41 +0000 http://cofebuz.wordpress.com/?p=100#comment-32 Mel- Thank you for your kind words and thought provoking post “Uncomfortable With Sales? You Should Be.” I will be certain to add your blog to my blogroll and I look forward to reading your future posts. Tim PS – I will definitely keep an eye out for you in Denver at SMPS Build Business. I will be speaking the first day on the topic of Building a Company of Rain Makers and hope to attend your seminar. Mel-
Thank you for your kind words and thought provoking post “Uncomfortable With Sales? You Should Be.” I will be certain to add your blog to my blogroll and I look forward to reading your future posts.
Tim

PS – I will definitely keep an eye out for you in Denver at SMPS Build Business. I will be speaking the first day on the topic of Building a Company of Rain Makers and hope to attend your seminar.

]]> By: Mel Lester http://www.cofebuz.com/2008/07/03/a-values-based-business-marketing-approach/comment-page-1/#comment-31 Mel Lester Mon, 07 Jul 2008 20:49:40 +0000 http://cofebuz.wordpress.com/?p=100#comment-31 Tim, I heartily agree with your ideas about Values Based Business marketing. I came to similar conclusions years ago when I had become increasingly uncomfortable with my sales role for an environmental services firm. While I had developed several strong client relationships, I sensed I too often was wasting their time during "sales calls." So I gradually developed a different, more client-centered approach, which I eventually called Service-Centered Selling, that is very similar in philosophy to Values Based Business marketing. The current lead article in my blog (www.blog-bizedge.biz) outlines the basic principles of SSC. Other similar articles include "Marketing for Leads" and "Marketing the Experience" (on my website). I will be presenting on the latter at the Build Business conference in Denver, in case you are attending. By the way, the book I've found that best describes this kind of approach is Trust-Based Selling by Charles Green. It is written specifically for sellers of professional services. I'm glad I discovered your blog. I'll be linking to it from my own. Thanks! Mel Tim,

I heartily agree with your ideas about Values Based Business marketing. I came to similar conclusions years ago when I had become increasingly uncomfortable with my sales role for an environmental services firm. While I had developed several strong client relationships, I sensed I too often was wasting their time during “sales calls.”

So I gradually developed a different, more client-centered approach, which I eventually called Service-Centered Selling, that is very similar in philosophy to Values Based Business marketing. The current lead article in my blog (www.blog-bizedge.biz) outlines the basic principles of SSC. Other similar articles include “Marketing for Leads” and “Marketing the Experience” (on my website). I will be presenting on the latter at the Build Business conference in Denver, in case you are attending.

By the way, the book I’ve found that best describes this kind of approach is Trust-Based Selling by Charles Green. It is written specifically for sellers of professional services.

I’m glad I discovered your blog. I’ll be linking to it from my own. Thanks!

Mel

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