I had a great conversation with Matt Handal of Trauner Consulting Services yesterday regarding Web 2.0. Many of us have read about marketing using Web 2.0, but most people struggle to understand how to add value to their company and build a strong return on investment (ROI) for their online efforts.
Let me propose that Matt’s [...]
Posts from ‘June, 2008’
Web 2.0 From Marketing Theory to Reality
Getting Marketing and Business Development on the Same Page
Robert Buday, Bernie Thiel, Susan Buddenbaum, and Tim Parker from The Bloom Group have got it all right in their recent paper on “Getting Marketing and Business Development on the Same Page“ that I found through Michael McLaughlin’s blog Guerrilla Marketing.
The article/white paper is based on a survey that The Bloom Group completed in late 2007. In [...]
Thank you for your kind words
I received this gracious note today from J. Rossi, the Chief Marketing Officer of Burt Hill, regarding my blog and bio this past week on SMPS Connections. I have had the privilege of working with the Washington DC office of Burt Hill in the past and found that they are a world-class firm that has [...]
Creative Networking
I was reading some internet articles this morning on networking and ran across a great article by Fiona Robyn entitled “Creative Networking.” In it she expands on five suggestions of how to be a good networker.
Of special interest to me was her 5th suggestion, “Network with people you want to keep in touch with anyway.” [...]
