I posted recently about Chapter 3 of the book Rain Making by Ford Harding. It was great to hear directly from Ford (see the comments to that blog) about the second edition of Rain Making. After a thorough read let me first emphasize that the revised chapter on networking (now chapter 8 ) is in-and-of [...]
Posts from ‘April, 2008’
Networking the Right Way
I just read a great article by Ellen Talley of The New Parcraft and Designweave in Building Long Island entitled “Network? Of Course. But Try it Without the Net.” In her article Ellen tells this story: I’d made an appointment to meet with an interior designer who had recently switched to a firm located in Long [...]
It’s Just Business
The phrase “It’s Just Business” has become an accepted way to dehumanize important decisions. The reality is that it is simply not wise to devalue the importance of relationships even when faced with difficult business decisions. We cannot suddenly stop making important business decisions, but neither should we selectively disregard the importance of relationships when [...]
Marketing in a Recession – Part 2
“Over two-thirds (72 per cent) of small and medium-sized enterprises (SMEs) are now expecting a recession. However, under one third (28 per cent) have rewritten or adapted their marketing plan to prepare for it, according to research from marketing company New Brand Vision. Ben Harris, MD of New Brand Vision, says: ‘Many SMEs were not [...]
Developing New Business Lines
“60% of small-business start-ups fail in their first six years. Large companies … divest or close 44% of their internally generated start-ups and 50% of their joint ventures in the first six years.” – Harvard Business Review There is a right way and a wrong way to establish a new business line. In a recent [...]
